About Us

Gioula and Son

Gioula and Reily Chelten

People often ask why the business was started. The answer is simple: necessity.

My name is Gioula. Officially, I am the product try-er at Lucky Baby World. Before I became a mother, I did not think much about babywearing at all. However, days after my first child was born, I knew that I needed a way to keep him close and happy, and still be able to do everything I needed to (as a self employed mother). I went through several baby carriers and slings. Some worked for short periods, but none really stuck. When my second child was weeks old, I was still looking for that one carrier when I happened to notice a man in the mall, carrying his child in a tangerine orange SUPPORi. Both he and baby seemed comfortable, and I wanted what they had, so I walked up to him and asked where I could buy one. He was Japanese and the SUPPORi was only available in Japan. Still, I was determined. I hired someone to find the company. Then, I hired a translator to open communication with them. Some may find this excessive for a baby carrier, but it seemed worthwhile to me, if I could get what that father and child had. It is funny how I didn’t think much of babywearing, and now I’m not only an advocate for babywearing, but our goal at Lucky Baby World is to offer baby carriers and accessories that will make parents’ lives easier. And that is how it all started.


In several third-world and developing countries, women still wear their babies on their backs, wrapped securely with towels, sheets or the like. Once their babies are secure, they can go on with their business of taking care of the rest of their families. That’s why we are here. The modern parent is super busy—no further elaboration needed. We all know how crazy our lives have become. I feel sometimes that if I’m sitting idly for 10 minutes, something bad is surely going to happen. There is too much to do and I must have forgotten something important; with all I have on my plate, I do not have time to be sitting around. At Lucky Baby World, we are parents too–we know how rough it gets. This is why we actively find and promote products that we know have already been parent tested and approved, but secondly and most importantly, we have personally tried and tested each product that we sell directly from our site. It’s in our bags and diaper bags, or in the back of the van. This is why we can speak passionately about every product on our site. They have made our lives simpler; if used as directed, they will do the same for you. Each product has been created with comfort, security, ease of use, and practicality in mind. And then, only after it has been thoroughly tested, we may deem it worthy to hit the site. After all, it is our reputation, and we want you to like it as much as we do.

We further understand that our products may not be perfect for you. That’s fine—we all have different personalities. It is with this endeavor that we will help educate you about other baby carriers and accessories. We will always do our best to give you all the information you need on any given product, and also help you understand the pros and cons of each product.


They say that we are the product of the company we keep. Well, we are in good company. With decades of experience and innovation, and many high-quality, parent-approved baby carriers, the Lucky Baby Company considers themselves to be pioneers of the baby carrier industry. Their brand enjoys a 30 percent market share in Japanese department stores, specialty stores, and retailers.

Lucky Baby World is a proud representative of the Lucky Company. Our aim is to offer you the fruits of Lucky’s experience, technology, and passion in the world of babywearing.

As we promote and encourage babywearing for all parents, we also consider the safety and comfort of babies to be serious business. This is evident in the advanced technology and ongoing improvement of Lucky Baby products. Lucky Baby continues to invest in products, aspiring to truly make them the best of the best. Proof of this commitment is further recognized in the prestigious awards we have won and our growing market share. We are also very proud of our rapid growth across the rest of Asia, Europe, and the U.S.

Our company endeavors to continually improve our products based on customer opinions. Customer satisfaction is important to us-it is our aim to constantly improve on perfection. Our work is a labor of love. We do it for mothers, fathers, grandparents, and caregivers. Your satisfaction is what we work and aim for. Drop us an email at support@luckybabyworld.com any time with your feedback, suggestions, or inquiries.


GIOULAProduct Tester

  • M: 248 - 659 - 7094
  • T: 866 - 640 - 3526
  • E: gioula@luckybabyworld.com

SKIPNumbers Guy

  • M: 248 - 980 - 5151
  • E: skip@luckybabyworld.com

DELIAGrowth Guru

  • M: 845 - 401 - 3183
  • E: delia@ovologlobal.com

MICHAELWeb Builder

    HENRYPutter-Together of Everything

      EVEArtsy Crafty




        • 2010
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        • 2012
        • 2012